For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Not all websites implement our on-site analytics and publish the results.
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These metrics have a greater level of accuracy, no matter what the ranking.
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The more traffic a site gets, the more data we have to calculate estimated metrics.
Estimates are more reliable the closer a site is to being ranked #1.