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The best pictures have solid color backgrounds with your face taking up as much of the frame as possible.The image upload tool in Linked In includes a cropping feature to make this easier. Headlines matter (as always) The Professional Headline that appears below your name is included on every reference about you on the site. Again, don’t get so caught up in trying to be clever that you’re hard to understand. You are more than your job The biggest mistake people make with their profile is excluding their non-work related experiences.Instead, focus your profile on your new career direction, just as you’ve tailored your resume to specific jobs. Linked In auto-populates this field with your current position, but don’t let it.

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However, there are some downsides to creating a profile. Break into a whole new line of work that makes you leap out of bed, happy to go to work every day?Parlay personal passions into professional endeavors? Or focus on a different clientele, type of product, or service?It’s tempting to create an “everything under the sink” profile that makes you look qualified for both the job you have and the one you want or for a variety of new functions, industries, or roles.But that’ll just confuse your readers and send them running—to others’ Linked In pages.