Perfect online dating success

They published their findings this week in the journal Evidence Based Medicine.

Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).

Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.

But make sure you use the ones with a nose :-) , rather than those without :) Here, Kate Taylor, Match.com's relationship expert, explains her failsafe tips for meeting that special someone online.

I will show you how to create an attention-grabbing, unique username that represents you and a matching mantra to help you stand out in the crowd.

When I polled Facebook users for their tips on creating usernames I got vague advice like “be yourself” and “be authentic,” “use your name,” and comments such as “usernames are not at all important, as long as they are not terrible.”Imagine you found 20 people online attractive.